It can mean the difference between a job that offers average prospects and one that offers more opportunities, a strong network of individuals who can open doors, and more achievement.

Yes, powerful brands are necessary for businesses, goods, and services. But you, specifically? In case you hadn’t thought about it, investing in your personal brand might be the difference between a profession that offers average prospects and one that offers more, a strong network of individuals who can open doors, as well as more achievement. Additionally, both business owners and staff alike should practise it.

Take it from Tai Lopez, investor, partner and advisor to more than 20 multi-million dollar businesses. Through a book club and podcasts, he shares advice on how to achieve health, wealth, love and happiness with 1.4 million people in 40 countries. To build his brand, he finds opportunities to speak in public, including a TED Talk with more than 2 million views as well as charity events and guest podcasting. But a big part of his success building a personal brand has come from the time he has invested in social media. Here are his words on how to use platforms like Facebook, Twitter, Instagram and YouTube to build a name for yourself that will positively affect your future trajectory.

1. Become a master storyteller

Don’t just randomly post to your social media. It should be like a movie with a continuing plot that evolves. There’s a start that has a strong and interesting hook, and then over a year on your Instagram or Twitter, you will be telling a story that continually evolves but also connects to past posts.

2. Develop other characters

Except for Tom Hanks in Castaway, you never watch a movie with only one character. Create a character for your dog, buddy, girlfriend, boyfriend, spouse, wife, kids, and coworkers. Most good movies, TV series, and books contain numerous characters in the plot.

3. Use all the different social media channels slightly differently

I observe people who automatically tweet out their Instagram updates. It doesn’t seem promising. Everything cannot just be copied and pasted from one platform to another. While you can transfer some text to Twitter, which only permits 140 characters, much of it won’t function. But you should upload your longer work on YouTube. Be aware of how each channel functions best.

4. Study the posts of your competitors or people you want to be like

You’ll get a lot of ideas from other people. When you’re looking, for example, on their Instagram, look through what type of posts get the most engagement. You’ll see somebody who has 10,000 likes and then a certain type of post always gets 20,000 likes. You can incorporate that business intelligence into your personal social media so that you don’t have to learn everything the hard way.

5. Test how often to post

Try posting once a week versus once a day versus once an hour. There’s a lot of power in how often you post. In general, it’s almost always better to post too much than too little.

6. Keep at it

Stay out there for a while. A lot of the current big social media influencers started in 2009. You’ve got to be willing to put in that time and as Joel, my first mentor, used to say, “Make haste slowly.” You want to quickly start, but understand it can be a slow process.