I know this much for sure. Businesses that lack creativity will fail. Businesses that do not encourage creativity will fail. Businesses that do not allow their staff to concentrate on original initiatives and ideas will fail.

Does that seem a bit gloomy to you? Good. It ought to make you sad. Because if you’ve created a business where your employees lack the resources or drive to use their creativity, you’ve created a business that makes them feel sad every time they sit down at their desks.

You will never do anything good with depressed employees, that much is certain. They won’t be inventive. They will not create. They are only interested in receiving a paycheck and checking a box. What do you suppose will transpire then?

To modify, develop, and manufacture things, people need creativity. Your business and goods are destined for the trash bin if you stifle it.

Every single week, I devote a significant amount of time to working on creative initiatives that are not billable to my agency. For instance, my team and I are currently working on developing a sneaker each day for the upcoming year. We do not do that because we get paid; rather, we do it to keep our creative juices flowing.

We produce short movies. On comic books, we labor. We produce scripts. We remake advertisements from the 1980s as part of a continuous attempt to capture the vintage voices of the businesses we adore. All of this is unrelated to customer work. All of it, however, is essential since it all helps to foster a passion and understanding for creativity that cannot be found in a workplace where people are expected to stifle their originality.